④ Ink industry: titanium dioxide is also an indispensable white pigment in advanced ink. The ink containing titanium dioxide is durable and does not change color, has good surface wettability and is easy to disperse. The titanium dioxide used in the ink industry includes rutile and anatase.

However, some experts and food regulators in other countries disagree – pointing to potential, serious health consequences and rising concerns about the additive. Starting August 7, for example, the use of titanium dioxide in food will be banned in the European Union.

In 2023, the demand for titanium dioxide is expected to reach new heights. One of the main drivers of this growth is the cosmetics and personal care industry. Titanium dioxide is widely used in sunscreens, skin care products and cosmetics for its excellent UV protection properties and ability to provide a smooth surface. With growing awareness of the harmful effects of UV radiation, consumers are increasingly inclined to invest in products with sun protection. This trend is expected to drive the demand for titanium dioxide over the next few years.

The availability of other white pigments poses a major challenge for the Lithopone market during the forecast period. Other alternatives to Lithopone include Zinc White, Titanium Dioxide, Calcium Carbonate, Blanc Fixe, and Barytes. The use of TiO2 has reduced the commercial significance of the Lithopone in the pigments industry.